Inacomp IT

Inacomp IT (formerly known as ICC) was once a value-added reseller in the technology industry that specialized in cloud and server management. As the company became more involved in service rather than products, it was necessary to rebrand itself as a managed service provider.

problem

With the increase demand for delivery and curbside services brought on by the pandemic, Publix needs to expand their market share while defending against other retailers from expanding into Florida. Kroger has begun implementing their fleet of delivery vans that offer one day delivery in Central Florida.

process

Copy was developed to entice customer to purchase their Publix favorites through either delivery or curbside pickup. Sketches and concepts were explored to find optimal ways of communicating the services while properly accommodating the copy.

solution

Create a comprehensive campaign that allows to for multiple touch points to interact with the desired demographic. Product photography was shot to highlight Publix’s strength of product differentiation from their competition. The campaign’s touch points spanned across billboards, digital, magazine ads, as well as social media animations.

concept sketches

We started this project by generating ideas for the new logo. Some of the concepts contained cloud icon and imagery while other were more typographic based with containers enclosing the text.

Three colors were selected for the final design. Dark blue was chosen for the text, while a lighter blue and red were used for the circles left of the typography.

At one point in development, the client requested us to explore a version where “IT” was to be colored the lighter blue or the color red. We ultimately did not go with this version due to the logo appearing too busy.

wireframes

Once the logo was finalized, we moved on to creating wireframes for the website. The logo needed to be completed before beginning work on the new website. This was to ensure that the site was being developed with the new branding elements in mind. The series of circles from the logo were used in a variety of ways throughout the site. However, some of these designs proved to be a bit too busy and didn’t make it into final development.

digital display ads

We started this project by generating ideas for the new logo. Some of the concepts contained cloud icon and imagery while other were more typographic based with containers enclosing the text.

Three colors were selected for the final design. Dark blue was chosen for the text, while a lighter blue and red were used for the circles left of the typography.

At one point in development, the client requested us to explore a version where “IT” was to be colored the lighter blue or the color red. We ultimately did not go with this version due to the logo appearing too busy.

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